This film is a fascinating documentary about the typeface Helvetica. Amazingly, everywhere you look, the type of choice is Helvetica: Gap, American Apparel, Starbucks...
Check it out. Not in TPL catalogue yet but I am sure it will be soon...
IMDB: http://www.imdb.com/title/tt0847817/
MOMA Exhibit (past): http://www.moma.org/exhibitions/exhibitions.php?id=4506
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